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NEWS RELEASE
From Business Link South Yorkshire
Contact: Amrit Saroya
Date: 8th
April 2005
FARMER’S LANDMARK ADVERTISING CAMPAIGN!
A Doncaster farm has adopted a
unique way of generating an extra income by establishing the Business
Link South Yorkshire logo into its fields.
Brian and Mick Chappell of Quarry
Farm, Loversall, are hosting the ‘three circle’ logo within one of
their fields of winter oilseed rape. The field being used is located
on the A1 junction and M18 interchange meaning that it is seen by
thousands of motorist’s everyday.
Given recent CAP reforms and the
emerging Single Farm Payments, farmers in South Yorkshire have the
opportunity to create an additional income or add value to their crops
through innovative means. With the help of Business Link South
Yorkshire the Chappell brothers implemented the idea, drilling the
logo into their commercial oilseed crop.
“Lots of farmers are using their
fields to host portable advertising signs,” said Mick Chappell. “When
Business Link approached us with the idea for advertising we thought
it was a great opportunity especially as no other farmers we knew had
tried it.”
This new and novel way of
advertising can offer the farm a valuable alternative income stream in
the future if taken up by other Doncaster or South Yorkshire
Businesses as well as adding value to their commercial crops.
“This type of advert is great, it
is constantly changing through the seasons and can be naturally
altered to highlight the logo within the field,” says Patrick Thornton
a Rural Business Advisor at Business Link South Yorkshire.
“Although only a prototype the
response to the advert has been staggering. Due to its location lot of
people have seen the advert and commented on how unique it is as a
form of marketing. It’s a great advertising opportunity for businesses
in South Yorkshire and I hope to see more adverts like this out
there”.
For more information
regarding ‘crop advertising’ contact
www.landmarksandlogos.com .
Notes to Editors
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Aerial shot attached of the crop
circles
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For more information on this News
Release, please contact Amrit Saroya on asaroya@blsy.com |